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Hack Reactor is a Software Engineering bootcamp. As the Creative Director, I managed 3 different school brands under the parent brand. In late 2016, we merged all the schools under one brand. During this transition, I led the brand strategy sessions and designed the new website and all the supporting design materials. I was also responsible for improving our user experience before, during and after the program with various touchpoints.
Hack Reactor is a Software Engineering bootcamp. As the Creative Director, I managed 3 different school brands under the parent brand. In late 2016, we merged all the schools under one brand. During this transition, I led the brand strategy sessions and designed the new website and all the supporting design materials. I was also responsible for improving our user experience before, during and after the program with various touchpoints.